Digital Marketing Specialist

Want to advance your career in the state and local government affairs world? You have come to the right place. See what it is like to be a part of the industry-leading government relations firm and how you can help continue to lead the way!

Stateside Makes the Difference - That Starts with You!

Here at Stateside, we're constantly looking for changemakers with unique skill sets and diverse perspectives. Our team of professionals is what sets us apart and the key to our client's success. This is your opportunity to work alongside the nation's top companies and organizations to shape public policy at the state and local levels. Your expertise and experience will provide a fresh perspective in helping them across every area of state and local government affairs

ABOUT THE POSITION

We are seeking a full-time creative, forward-thinking, and organized digital marketing strategist. In this position, you will work with the business development team and will be responsible for ideating, planning, writing, and executing various digital content to promote our services, build brand awareness, promote thought leadership, and generate leads.

You must have excellent writing and visual presentation skills and be able to create consistent, meaningful content on all marketing channels (Organic, Social, Paid) which includes landing pages, blogs, reports, infographics, etc. You must also have experience with defining metrics and setting specific objectives to track marketing performance and inform decision-making. Experience working with state and/or local policy issues is preferable.

POSITION REQUIREMENTS

Responsibilities

  • Craft, execute, and maintain digital marketing strategy to grow website traffic and increase conversions.
  • Identify, write, and publish various policy-related marketing content for audiences on all marketing channels.
  • Worked collaboratively with SEO vendor to monitor keyword rankings and identify opportunities to boost digital visibility.
  • Create appealing images and videos consistent with branding themes to complement marketing materials and social media posts.
  • Track, analyze, and report marketing results using tools such as Google Analytics and Hootsuite to help inform business development team decision-making.
  • Coordinate with internal teams to develop various content (i.e., blogs, trend reports, case studies).
  • Recommend and implement online advertising, pay-per-click (PPC) and lead gen campaigns to generate quality leads (LinkedIn).
  • Establish relationships with online communities by identifying key partner organizations, news outlets and policy organizations that fit our strategy and brand.
  • Establish consistent voice across cross-functional departments and contributors.
  • Manage website content and ongoing website maintenance.

Job Requirements

  • Bachelor of Science in Marketing, Communications, or a relevant field.
  • 3+ years’ experience in digital marketing / social media preferably with a focus on local and/or state policy issues.
  • Social media management (Facebook, Twitter, LinkedIn, Hootsuite)
  • Email Marketing (Constant Contact)
  • Paid Acquisition (LinkedIn)
  • Adobe Creative Suite (InDesign, Photoshop, Acrobat)
  • Graphic Design (Canva)
  • Proficiency in one or more social media listening platforms.
  • Experience using web analytics and creating reports.
  • Ability to work in self-directed, fast-paced environment.
  • Must have strong writing skills.
  • Highly proficient computer skills.

 

Life at Stateside

Stateside is full of fascinating people who are passionate about what they do. You'll fit right in! Get a feel for what it's like working at Stateside:

  • Our Location: We are located in the stunning commercial district of Rosslyn in Arlington, Virginia. It's a diverse neighborhood that offers a lively bar scene, fine dining, retail, green spaces, public art, and unparalleled views of D.C. and the Potomac River. The Rosslyn metro also has access to the orange, blue, and silver lines. 

 

  • Our Clients: Our client partners include Fortune 500 corporations, trade associations, advocacy coalitions, the federal government, and nonprofits. Some of our clients you may recognize are eBay, FedEx, Delta Airlines, and NBC Comcast. 

 

  • Our Career Approach: This is not just a job. We're focused on providing training and feedback to help you grow in your role and, more importantly, your career. 

 

  • Our Collaboration: Idea-sharing is the cornerstone of what we do. We offer a tight-knit team structure, with a commitment of five teammates per client. Everyone is encouraged to submit ideas and collaborate on ways we can better serve clients.  

 

  • Our Benefits: We are committed to the health and financial wellness of our employees. Our current employee benefits package includes: 
    • Health and Dental insurance coverage
    • Long-term disability and life insurance
    • Vacation policies 
    • 401-K and profit-sharing participation 

 

  • Our Culture: We embrace diversity to drive innovation and growth. We cultivate an environment where people with diverse skills, backgrounds and solutions can come together and develop winning strategies for our clients.  

 

  • Our Perks: For you to do great work, you need great support. That’s why we work hard to make sure you have the flexibility and resources to be the best ‘you’ in and out of work. Our team enjoys perks such as: 
    • Frequent Team-Building and Social Activities
    • Paid Holidays 
    • Metro Reimbursement 
    • Office snacks and refreshments 

 

Our Commitment

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

 

Let’s Get to Know You

We’d love to get to know you. Email us your resume and tell us a little bit about your background to apply!